Cookie Policy
This Cookie Policy explains how Business Optimization Group, LLC (“Business Optimization Group,” “BizOps,” “we,” “us,” or “our”) and our business partners use cookies and similar tracking technologies on our website located at www.thebizoptimizers.com (our “Site”). This Cookie Policy supplements, and should be read together with, our Privacy Policy, which describes more fully how we collect, use, disclose, and protect personal information.
1. What Are Cookies
Cookies are small information files stored on your computer, tablet, or smartphone that help websites remember who you are and retain information about your visit. Cookies allow a website to present information in a manner that reflects your preferences and interests. Most major websites use cookies.
In addition to cookies, we use related technologies that function in a similar manner, including:
- Tracking pixels and web beacons. Small graphics that load when you visit a page or open an email and that record certain activity.
- Tags and tag management scripts. Code that deploys and governs the other technologies on our Site.
- Local storage. Data stored by your browser outside of traditional cookies.
- Session recording and heatmap technologies. Tools that capture page interactions such as clicks, scrolling, and navigation paths.
- Device and online identifiers. Including IP addresses, device identifiers, advertising identifiers, and hashed identifiers.
In this Cookie Policy, the term “cookies” refers to all of these technologies collectively unless stated otherwise.
2. Categories of Cookies Used on Our Site
The cookies and tracking technologies we and our business partners use on our Site fall broadly into the following categories:
2.1 Essential
Some cookies are strictly necessary for us to provide the Site and the services you request, including page delivery, security, load balancing, form submission, session management, and access to our client portal. These cookies also support fraud prevention and protect against unauthorized access. You may not be able to use our Site, or portions of it, without these cookies, and they cannot be disabled through our consent preference tool.
2.2 Analytics and Performance
We use analytics cookies to understand how visitors move through our Site, including which pages they visit, how long they stay, how they arrived, and the paths they take from one section to another. These insights help us identify which content is most useful and where visitors tend to drop off, so that we can improve the structure, navigation, and content of our Site. Analytics information is generally reviewed in aggregated form. Certain analytics and session-recording tools may capture individual session activity, which we use for diagnostic and usability purposes.
2.3 Functional
Functional cookies improve your experience by remembering your preferences and how you like to use our Site. Examples include remembering your consent choices, remembering you when you return to the Site, and serving you consistent content across visits.
2.4 Social
We use third-party cookies that allow you to share content directly on social networking platforms, and that support the operation of embedded social features. These technologies may allow the applicable platform to recognize you and to record that you interacted with our content.
2.5 Interest-Based Advertising and Remarketing
Third-party cookies may be used to collect information about the types of products, services, and content that interest you, such as the websites you visit and your general geographic location, so that the advertisements you see are more relevant to you. These technologies also support remarketing, which allows us to present advertisements to visitors who have previously visited our Site, and conversion measurement, which allows us to evaluate the effectiveness of our advertising. Having these cookies does not increase the number of advertisements you see; it affects their relevance. See Section 5 for details on the specific third parties involved.
2.6 Visitor Identification and Lead Intelligence
Our Site uses visitor identification technology. This technology attempts to resolve otherwise anonymous website traffic into identifiable businesses and, in certain cases, individual contact information, by matching online identifiers such as IP addresses, device identifiers, cookie identifiers, and hashed identifiers against databases maintained by our providers.
This means that we may learn that you or your organization visited our Site, which pages you viewed, and how to contact you, even if you did not complete a form or otherwise identify yourself. We use this information to identify prospective clients, to follow up regarding apparent interest in our services, to tailor our marketing, and to measure marketing effectiveness. Depending on your state of residence, this activity may constitute “sharing” or processing for “targeted advertising” purposes under applicable law, and you may have the right to opt out. See Sections 4 and 6.
3. Summary of Technologies in Use
| Provider | Technology | Purpose | Category |
|---|---|---|---|
| Business Optimization Group | First-party cookies | Site operation, security, session management, consent preferences, client portal access | Essential; Functional |
| Google Analytics | Measurement of site traffic, engagement, and performance | Analytics | |
| Google Tag Manager | Deployment and management of tags and scripts | Essential; Functional | |
| Google Search Console | Search performance measurement and site diagnostics | Analytics | |
| Google Ads and remarketing tags | Advertising delivery, remarketing, and conversion measurement | Interest-Based Advertising | |
| Meta (Facebook) | Meta Pixel | Advertising delivery, audience matching, and conversion measurement | Interest-Based Advertising; Social |
| LinkedIn Insight Tag | Advertising delivery, audience matching, and conversion measurement | Interest-Based Advertising; Social | |
| Microsoft | Microsoft Clarity | Session recording, heatmaps, and usability analysis | Analytics |
| Marketing partners | Visitor identification technology | Identification of business visitors and lead generation | Visitor Identification |
| Email platform | Email tracking pixels | Measurement of email opens, clicks, and engagement | Analytics; Interest-Based Advertising |
The specific technologies in use may change over time as we adjust our marketing and analytics programs. For a current list of the cookies deployed on our Site, select Manage Consent Preferences in the footer of our Site.
4. How to Reject, Delete, or Opt Out of Cookies
- Consent preference tool. Select Manage Consent Preferences in the footer of our Site to review the cookies used and customize your preferences at any time.
- Browser controls. You can delete cookies already stored on your device and configure most browsers to block some or all cookies in the future. For instructions, use the “Help” function in your browser or visit http://www.allaboutcookies.org. Please note that blocking cookies may cause portions of our Site to function improperly.
- Industry opt-out tools. You may opt out of interest-based advertising from participating companies through the Digital Advertising Alliance at http://www.aboutads.info/, the Network Advertising Initiative at http://networkadvertising.org/, and the Internet Advertising Bureau’s European tool at http://www.youronlinechoices.com/.
- Direct opt-out with third parties. Use the links in Section 5 to manage settings directly with each provider.
- Contact us. Email info@thebizoptimizers.com to request that we cease processing your personal information for targeted advertising purposes, including through visitor identification technology.
Please note that we cannot always control third-party cookies stored on your device through our Site. Where that is the case, you will need to visit the relevant third party’s website directly to manage those cookies.
4.1 Do Not Track and Universal Opt-Out Signals
Our Site does not currently respond to “Do Not Track” browser signals, as no uniform industry standard has been adopted. Where required by applicable law, we will honor recognized universal opt-out mechanisms, such as Global Privacy Control signals, to the extent we are able to detect and process them.
5. Third-Party Cookies
Certain cookies described above are placed on your device by third parties when you use our Site. Third parties may also read cookies in your browser to collect information or to serve content or advertisements to you. We have no control over these cookies or how these third parties use them. They are used to allow the third party to provide a service to us, such as analytics, advertising delivery, or measurement. For information about each provider’s practices and to opt out directly, please refer to the resources below.
- Analytics. Google provides data regarding the visits made to our Site.
- Security. Google uses cookies to help protect your privacy and help keep browsing activity safe.
- Interest-Based Advertising. Google tools may collect data for the purpose of delivering interest-based advertising to you and measuring conversions.
- For more information and to opt out: https://policies.google.com/privacy#infochoices
Microsoft
- Analytics and session recording. Microsoft Clarity captures session activity, including clicks, scrolling, and navigation, to help us analyze usability.
- Security. Microsoft uses cookies to help protect your privacy and help keep browsing activity safe.
- Interest-Based Advertising. Microsoft tools may collect data for the purpose of delivering interest-based advertising to you.
- For more information and to opt out: https://choice.microsoft.com
Meta (formerly Facebook)
- Interest-Based Advertising. Meta may use a pixel or other tracking tools to collect data for the purpose of delivering interest-based advertising to you and measuring conversions.
- For more information and to opt out: http://www.facebook.com/about/privacy/
- Interest-Based Advertising. The LinkedIn Insight Tag may collect data for the purpose of delivering interest-based advertising to you, matching audiences, and measuring conversions.
- For more information and to opt out: https://www.linkedin.com/legal/privacy-policy
Visitor Identification Providers
- Visitor identification and lead intelligence. These providers use online and hashed identifiers to associate website traffic with businesses and, in certain cases, individual contacts.
- To opt out from the use of this technology in connection with our Site, email info@thebizoptimizers.com. We will process your request and instruct our provider accordingly.
6. Opt-Out From Sale or Sharing of Personal Information
Residents of certain states, including California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Florida, and other states with applicable consumer privacy laws, have the right under certain circumstances to opt out of the sale or sharing of their personal information for purposes of targeted advertising. The use of certain third-party cookies, tracking technologies, and visitor identification technologies on our Site may be considered “sharing” or processing for “targeted advertising” purposes under those laws.
Business Optimization Group, LLC does not sell personal information.
To exercise your right to opt out, you may:
- Select Manage Consent Preferences in the footer of our Site and adjust your preferences.
- Use the third-party opt-out resources listed in Section 5.
- Email info@thebizoptimizers.com with your request. Please include your name, the email address and telephone number you have used with us, and your state of residence so that we can verify and process your request.
6.1 Opt-Out From Sharing of Contact Information
We and our marketing service providers may share contact information you provide when you interact with us, including your telephone number and email address in hashed (anonymized) form, with business partners such as Google, Meta (Facebook), and LinkedIn for the purposes of identifying potential clients, matching audiences, and improving our marketing. This may be considered “sharing” under the state laws referenced above.
To exercise your right to opt out of such sharing, email info@thebizoptimizers.com. We will process your request within the time period required by applicable law.
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the technologies we use, our business practices, or applicable law. The “Last Updated” date above indicates when this Cookie Policy was last revised, and changes are effective when posted. We encourage you to review this Cookie Policy each time you visit our Site.
8. Contact Us
If you have questions about this Cookie Policy or wish to exercise any of the choices described above, please contact us:
Business Optimization Group, LLC
1661 West Ave #398133, Miami Beach, FL 33139
Email: info@thebizoptimizers.com
